Graphic Design
Brands inspired by nature, illustration, and meaningful visual storytelling. From hand-drawn concepts to complete visual identities, each project blends creativity, craftsmanship, and strategic design.
Gone Fishing
A seaside encounter transformed into a playful coastal identity.
Born from a walk along a Southern California pier and an unexpected encounter with a pelican. Playful coastal illustrations celebrate life by the water, from fishing boats and seabirds to the easygoing spirit of the seaside.
Puffin Love
From a Norwegian coastline to a playful pattern collection.
Inspired by an Atlantic puffin colony I visited in Norway, this collection celebrates these charming seabirds in their natural habitat—fishing offshore and gathering on vibrant, flower-filled cliffs. My sketches from the experience evolved into a playful visual identity and a series of coordinating patterns, bringing together illustration, color, and a little Scandinavian spirit.
Deco Florals
Where botanical forms meet Art Deco elegance.
A celebration of flowers through an Art Deco lens. Inspired by the movement’s elegant forms and decorative details, each piece combines botanical beauty with timeless design, bringing a sense of warmth, sophistication, and vintage charm to modern spaces.
A brand identity rooted in history, designed for a new generation.
Century Farms transforms the legacy of a historic tree nursery into a modern residential community rooted in nature. Inspired by “Catherine the Great,” the property’s celebrated oak tree, the identity draws on the landscape’s history, peaceful ponds, trails, and lakeside setting. The resulting brand balances a strong sense of place and tradition with a clean, contemporary aesthetic created for a new generation of residents.
Geared to Go
A playful promotional identity fueled by travel and adventure.
Created for a giveaway promotion at Chumash Casino & Resort, Geared to Go began with hand-drawn concept sketches and evolved into an energetic campaign centered on travel, adventure, and the excitement of winning. The identity was carried across promotional signage, print advertising, and digital marketing, creating a cohesive visual presence throughout the campaign.
Violas Flower Garden
A garden-inspired identity rooted in family and tradition.
Viola’s Flower Garden was created for a family-owned garden nursery named in honor of the owner’s grandmother, Viola, whose love of flowers inspired generations. The custom identity combines elegant lettering with a delicate viola blossom and flowing vine, creating a timeless brand rooted in family tradition, nature, and the enduring beauty of a garden in bloom. Years later, the identity was extended with a commemorative 20th Anniversary mark, celebrating the nursery’s legacy while remaining true to the original design.